BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Resource Centre  >  Beyond Analytics: Empowering E-commerce with Market Intelligence Tools

Beyond Analytics: Empowering E-commerce with Market Intelligence Tools

Annie Yao, Head of Growth, Market Intelligence, Flywheel Digital

19-Feb-24 11:00

Beyond Analytics: Empowering E-commerce with Market Intelligence Tools

The e-commerce landscape is rapidly transforming, driven by technological advancements and changing consumer behaviours.

In this dynamic environment, market intelligence has emerged as a critical tool for businesses. It enables organisations to understand market trends, consumer preferences, and competitive dynamics, thereby enabling strategic decision-making.

With the rise of data analytics, companies can now leverage real-time insights to optimise their online presence, enhance customer experiences, and anticipate market shifts.

Speaking with us today on the shift towards more data-driven approaches in e-commerce and the importance of market intelligence in navigating the complexities of digital commerce is Annie Yao, the Head of Growth for Market Intelligence division at Flywheel.

Produced by: Carol Wong

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  technologyeconomymarkets

Tags:  market intelligencedata driven commercedata driven marketinge-commercedigital commerce





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

A Bit of Culture (REPEAT)

Memory and Its Weakness; Kam Raslan | Zan Azlee | Ong Kar Jin

12:00 PM

I Love KL (REPEAT)

Check Them Out! - Piying Dream & Lain Lain Exhibition; Jean Borie de Varine, Co-founder and Chief Product & Creative Officer, Temple of Light | Wendy Teo, Curator, The Lain Lain Project

1:00 PM

The Workplace (REPEAT)

Cultivating a Thriving Workplace Culture, Episode 1; Emellia Shariff, Managing Partner, Speak Up Malaysia

2:00 PM

Popcorn Culture (REPEAT)

Throwback: Treasure Planet

3:00 PM

GGWP (REPEAT)

Review - Crow Country; Jonathan Leo, Content Director, Kakuchopurei.com

4:00 PM

Pick Of The Pops

Ep548

6:00 PM

The Pulse (REPEAT)

Pulse Picks: Mavis Staples, Ezra Collective, Thee Sacred Souls, Tom Misch