Insight Out - Getting Ideas Out of Your Head

Innovate or die. What does that even mean? In business, the concepts of creativity and innovation are touted too liberally- a hundred definitions are given but not much is known about how we can actually incorporate these practices into our business. Tina Seelig is a professor at Stanford University, and author of Insight Out, a book that clearly outlines a roadmap to guide us down the elusive path of innovation. Tina joins us to share the essentials that can help convert an idea into reality.