The Science of Building Leader Series: David vs Goliath: Why Giants Fall & Fail?

We have seen so many big companies and organisations “win” not because their products and services are superior but because they have scale and size. Along comes a “David”, who is a better fighter and also changes the rules of fighting by using a sling instead of a sword. An average Goliath stood no chance against a great fighter who is smart (yet small). The same thing befalls big companies who play the game of “average”. When they meet a smaller foe who decides to be outstanding, different and deliver exceptionally, there is no way they will be able to win long-term. We spoke to Roshan Thiran from Leaderonomics on his thoughts.