Five Key Principles Of Harnessing The Power Of Why

People don’t buy what you do, they buy why you do it. Management is about handling complexity; Leadership is about creating simplicity – and it starts with being clear on Why, as an organisation, we do what we do. Until it can be put into words, it’s very difficult to put it into action and nearly impossible to scale. We speak with Peter Docker to find out the importance of asking “Why”.