The Impulse Factor: Why Some of Us Play It Safe and Others Risk It All

Nick Tasler is an internationally acclaimed author and the creator of the revolutionary Decision Pulse development system which has helped leaders and teams from around the world execute their plans faster and more strategically. His dynamic approach, sound research, and original thinking have helped teams consistently make decisions at organizations ranging from Microsoft, Wells Fargo, General Electric, UnitedHealth Group to the American Cancer Society. In his work as research and development director at cutting-edge think tank TalentSmart, where he helps businesses work better and employees think smarter, Nick Tasler realized that the recent discovery by scientists of a potential-seeking gene could have a remarkable impact on how we understand decision making. We spoke to him about his book “The Impulse Factor: Why Some of Us Play It Safe and Others Risk It All”.