Women 40 and Beyond Series: This is Act Two - #2 "Hey, Big Spender!"

Faridah Hameed from faridahhameed.com started her series on “Women 40 and Beyond: This is Act Two” sharing with us how businesses have a lot of catching up to do with the NEW science and language of aging and the global demographic trends that are transforming preconceived notions about this consumer group. She also writes a column called “A Woman’s Worth” in The Malay Mail and blogs regularly. If you want to find out more about what she does, you can visit her website www.faridahhameed.com, or connect with her on Facebook and LinkedIn. Last week’s first episode was about Faridah not being over the hill and instead she’s standing on its peak. In today’s second episode, Faridah shared with us three major industries that are being transformed by women over 40 entitled “Hey, Big Spender!”