Scared, Selfish & Stupid

Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan—fear, self-interest and simplicity. In their book, Selfish, Scared and Stupid, Kieran and Dan talk stopping the urge to fight human nature and increase your performance, engagement and influence. They demystify our instinctual behaviours and examine the psychology behind why even the best ideas sometimes fail.