Captivology - The Science of Capturing People’s Attention

We’re living in a hyper connected world, and we are constantly consuming a steady stream of data from our smart phones, computers and tv. With so much information and entertainment vying for our attention, our ability to focus on any one thing has become increasingly divided. Ben Parr, an entrepreneur who recognized the value of attention, decided to write to a book called Captivology, and breaks down the many different triggers that we can use to successfully capture the attention of others.