Up The Ante: Targeting the Outer Ring

Pasitos, which is Spanish for Little Steps,  imports and sells Spanish shoes in Kuala Lumpur. Rosa Maria Galvan believes that shoes form part of a child’s life because the shoes follow  them during playtime, school and eventually, childhood. Pasitos has been gaining traction in town but Rosa is still facing challenges in reaching a wider audience. Salim Khubchandani from On Target Solutions is back to help out with her business concerns.