Up The Ante - Kopitiam Talk #6: Role of Trust in Exports

Small companies find it a challenge to enter the export business. Is that true? Joe Ling, the current owner of Linaco has been exporting coconut products for the last 20 years with over RM200 million turnover annually. Erik Ong, founder of Durian King, on the other hand recently spotted the opportunity to export durians into China and Hong Kong. They chat about the requirements and challenges faced which involved losing millions of Ringgit.