The Sweet Journey of Sugar and I

Today on the show, we speak with Ilyas Alsagoff, Co-Founder and Director at Sugar and I, a local bakery outlet that sells homemade desserts and are famously known for their bomboloni.

Founded in 2013 by Ilyas and his sister, Sharifah Nur Ilisa, Sugar and I began when the siblings started baking brownies for their parents with a heartwarming mission: to bring joy through baking. 9 years later, their passion for baking has now become a growing business, with over 10 products on the menu, custom-made cake and cookie services and TTDI being their fifth store outlet as of today.

With that in mind, we speak with Ilyas on the journey the siblings took from baking brownies for their parents to selling bomboloni across multiple stores in KL, the challenges faced by the business in a very tough and competitive F&B industry as well as their foreseeable expansion plans moving forward.