Targeting The T20: Inside MOVE Private Fitness' Journey From Melaka to Bangkok

“A lot of studio owners are very distracted. So when it comes to looking at who are our worthy rival, I will look at the founders. Then I will kind of know whether or not they will still be our rival in a year’s time. ”

Curious how a small 1200 sq ft fitness studio in Melaka expanded into Kuala Lumpur and Bangkok, and the larger ambition behind these moves? In this episode of Open For Business, we speak with CJ Lee, Co-Founder of MOVE Private Fitness, about their journey from launching a boutique studio in 2020 to scaling across six locations, including Bangkok. With a focus on delivering premium, personalised fitness services to the T20 demographic, MOVE is gearing up for its next phase of growth.

Key Areas of Conversation:

- What inspired MOVE and the challenges faced in the early days.

- How MOVE stands out in a crowded fitness market by specialising and not getting distracted by fitness trends

- The story behind expanding MOVE to KL and Bangkok and plans for further regional growth.

- Insights into MOVE’s upcoming fundraising round and how the capital will fuel further expansion.

- Tune in to discover how MOVE Private Fitness is trying to reshape the fitness industry and what lies ahead in its ambitious growth journey.