SweatSpa’s Move Into Franchising, Marketing Strategies, And Long Term Plans

Sweatspa is a wellness spa whose journey started 9 years ago. Now, Sweatspa has 5 outlets with its most recent outlet in Bukit Jalil opening just a few months ago. In a bid to grow this much bigger, Sweatspa also recently acquired their franchise licence, something we will explore in more detail.

Beyond their consumer facing retail business and their upcoming franchising, Sweatspa also offers installation services for those seeking personal saunas at home and has a commercial solutions arm for those looking to start their own sauna business or for those looking to enhance their existing businesses in adjacent industries such as fitness, healthcare, and wellness sectors.  

On this episode of Open for Business,  you will learn about SweatSpa’s origin and growth story, how it markets itself and acquires customers, and most importantly, plans to leverage the new franchise licence to accelerate the growth. All this with Sabrina Tang, Founder of Sweatspa.