Sparkle or Fizz Out? Supergulp Vs The Crowded Drinks Market

Can local sparkling drink brand Supergulp thrive in the crowded and competitive beverage market? In this episode of Open For Business, we dive into Julian Koh’s journey from e-commerce and food tech roles at companies like Honestbee and Foodpanda to founding Supergulp — a Malaysian sparkling prebiotic drink brand.

As Julian shared with Vulcan Post, the idea for Supergulp began with a simple supermarket visit, where he came across Western sparkling prebiotic drinks. Impressed by their taste and low sugar content, he wondered why there wasn’t a similar option tailored for local tastes. That moment planted the seed for what would become Supergulp.

With no prior F&B experience, Julian drew on his background in food tech and e-commerce to create a healthier alternative for Malaysia’s bustling beverage market, blending inspiration from Western brands with a focus on local preferences.

Julian shares the challenges of launching a consumer brand, strategies to stand out in the “better-for-you” drink market, and Supergulp’s ambitious growth plans. Join us as we explore the early hurdles, the unique product development journey, and the future Julian envisions for Supergulp in Malaysia and beyond.