OpenAcademy: MasterClass Meets YouTube With a Localised Twist

OpenAcademy is the education arm of marketing-tech consultancy OpenMinds, and is trying to bridge the gap between academic learning and real-world skills through microlearning principles.

The platform allows individuals to take 5-minute lessons in the hopes of upskilling learners on the go and covers a wide range of topics including digital marketing, website optimisation, content creation, and more.

Similar to MasterClass or Skillshare, the lessons are delivered by industry experts, with OpenAcademy leaning on local experts, aiming to make it more relevant and engaging.

Today we explore why a mar-tech company started an online education platform, why Celine decided to lead the initiative, how they're incentivising local subject matter experts to become creators on their platform, the current state of the business, and how Open Academy wants to influence the future of education.