Verso and Recto

Today, marketing is not just something you do "outside" of your company. If you truly want to create a powerful image and value proposition for your business, the first group of people you have to convince are your own employees. Internalbrand integration is just as important as your external marketing strategies. Verso and Recto is a brand consultancy firm that uses the evolved 360 branding solution by integrating media, advertising, marketing,public relation, activation and digital under 1 strategic plan. Carter Chia from Verso and Recto will be here to tell us more.