Up The Ante - Internal Branding

Fresco Grano started from a mother who is actively excluding her family’s diet from GMO’s, preservatives and artificial content. Through this, Ryea Sankaran understands the need and the increasing demand for affordable organic lifestyle. Fresco Grano now bakes loaves of goodness organic wholemeal bread and are distributed around town. She is back to learn about how branding could potentially help increase her sales. Lionel Lau from Millennium Associates addresses her questions.