Up The Ante: What's in it for me?

Designers often work with passion. Whether they create products from scratch or meticulously curate the products on their platform, they frequent the idea of “what’s in it for me as a designer”. However, this passion sometimes does not translate to the consumers. Lady Bold, a startup based in Melbourne that designs and sells fitness wear and DesigNation, a new platform that curates high quality Malaysian made products, faces the issue of perception management. Lee Jia Ping addresses them and challenges them to find an alternative proposition.