Up The Ante: Tell Your Story

Henry Lai, who is a nutritionist and works in the pharmacy while running his own company, Mayura Apothecary together with Lai Yoke King. They offer not just natural skincare products but also laundry solution and baking products via an online platform and outdoor bazaars. Today they are back to share their digital marketing and branding challenges. Joni Leimala, a serial entrepreneur gives them the bigger picture of consumer behaviour and some practical tips to start improving their marketing strategies.