Up The Ante - Kopitiam Talk #4: Pivoting into distribution

Has there been a time where you realised your F&B retail outlet isn’t working out and perhaps, entering the distribution market is your next option? Sabrie Salleh, founder of Burger Bakar Abang Burn saw the death of the Burger Bakar trend and pivoted into frozen food production which are now successfully distributed into Halal marts and hypermarkets in different pockets of Klang Valley. On the other hand, La Famiglia food truck is in the midst of moving into the pasta sauce space. What’s attractive about being a distributor? We hear the conversation between the two food entrepreneurs.