Up The Ante: Who’s your Type A & Type B client?

Previously, it was Ziccotees. Today, Ija Mohan has ventured into a new company, Threes & Tees Clothing. They have brought the Digital Merchandising Platform to life where it’s easy to appeal to multinationals. SMEs and designers will find merchandising a heavy cost and Threes & Tees is ideal for them. However, they face a barrier in  terms of reaching and educating these SMEs on how Threes & Tees work. On the flip side, Ray Phoon from Power Up Success suggested to focus on the multinational companies as their Type A rather than the SMEs.