Up The Ante: CRM - Losing Sales Lead

For a business that has been operating for over 10 years, LSN Sewing Machine realised the potential of Customer Relationship Management which could lead to sales opportunities. That being said, LSN hasn’t been able to follow up with their customers due to the overwhelming inquiries. Salim Khubchandani from On Target Marketing Solutions recommended systems to integrate multiple platforms where customers interact and addressing human capital issues in handling CRM.