Up The Ante - Crafting Marketing Content

WeFix is the first fully online storefront for small office and indoor home maintenance services in Asia. They have shared their offerings with over 150 Tier 1 condominiums in Kuala Lumpur. Azlan Abas who is the founder of WeFix is back this time to share his challenges in the area of communicating to the market. If the message is too simple, it affects the value they offer to the customers, but if they put out too many technical messages, they may lose their customers as well. Azim Pawachik from Alpha Catalyst Consulting addresses these questions.