Up The Ante: Courting First-time Consumers

Kulimkia produces yoga mats, bags and towels as the core of its business. However, one thing Alex Seow has realized is that Kulimkia’s online presence is not big enough to penetrate the market. He believes his products speak for themselves, but the challenge here is to encourage consumers to try it for the first time. Victor Lo, our guest entrepreneur is here to offer some thoughts based on his experience.