Up The Ante: Online Marketing Fundamentals

Many startups are hopping onto the convenience of e-commerce. Due to the saturated and competitive space, businesses are obliged to engage with online marketing to be ranked high on search engines. However, many startups are not well versed with terms like SEOs, SEMs or PPC. Ken Lim and Zack Tan who recently started a health and beauty e-commerce, are addressing their issues in employing an SEO expert but sees no return of investment. Joni Leimala breaks down the strategic thinking behind online marketing.