Up The Ante: Science Bridge Academy

Science Bridge Academy develops Life Science Training Workshops to primary and secondary school children. As an extension from Genecet Technologies based in Singapore, Dr Chua Hui Yen, the founder of Science Bridge Academy felt that Malaysian students require more exposure to the quirky side of science. Today, we are taking a look at changing the strategy of their business model. Instead of charging, how about giving out free workshops instead? Will that work? Mikkel Bjoestrup changes the perception of the revenue stream.