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Enterprise · Open For Business · 17 May 2012 · 10:55 am · 13 mins listen
Today's media coverage is ubiquitous. Every action of an organization is under a broad public scrutiny. Everything published online, in print or via broadcast impacts an organizations greatest asset - its reputation. Therefore, possessing the right monitoring tools is essential. Knowing what's being said, and by who, about your organization is paramount to its status and future success. Ooi Kiam Hong, founder of News & Ads Monitoring Agency (NAMA) tell us how a news & ads monitoring agency really works.
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