Devnani Jewels

Spanning two countries and three generations of jewelers, Devnani Jewels recently opened its flagship store in Publika, Kuala Lumpur. Devnani works directly with manufacturers and wholesalers, cutting out the multiple "middle-men" of the jewelry trade and thereby passing the savings on to their clientele through maintaining an average of 50% below comparable retail mark-up. Jitesh Jay Devnani joins us to educate us on jewels works and the growing demand of this family business.