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Enterprise · Open For Business · 11 May 2013 · 01:30 am · 16 mins listen
RacingThePlanet was founded by American Mary K Gadams and commenced operations from its base in Hong Kong in February 2002. The first race under its banner was the Gobi March held in September 2003 near Dunhuang, China – and introduced trail running races to China. The next race to be added to the series was the Atacama Crossing in Chile which took place in July 2004 followed by the first Sahara Race in Egypt in September 2005, while The Last Desert in Antarctica was inaugurated in January 2006. These races combine to create the annual 4 Deserts series, which is now widely recognized as the most prestigious outdoor series in the world. Aside from the core activity of organizing highly regarded endurance footraces, RacingThePlanet's business units include its online outdoor product store and freeze dried food company. We spoke to the founder, Mary K Gadams on their mission to challenge individuals to go beyond their athletic frontiers.
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