Going Global: LOOKSIMA (USA)

LOOKSIMA is the fashion stylists’ marketplace. It is a place where users can define their style, receive personalized fashion sets composed by professional stylists, and buy the products they like in LOOKSIMA’s partner stores. The company provides a one-stop destination for people who want to dress stylishly by easily shopping for clothes, shoes and accessories. Recommendations are given based on the users’ style profiles and their personal preferences, thus creating unique advice for each individual. The company operates in two markets - US and Russia while the team is located in New York, Los Angeles and Moscow. We speak to the founders Nadia and Alex Bochkarev who has long worked in the beauty and fashion industry.