Going Global: Tenestilo (Madrid, Spain)

TenEstilo is a website that sells prêt-à-porter collections and accessories from a selection of high-end designers. The co-founders of Tenestilo both worked at Telefonica and Microsoft before starting out Tenestilo. They saw a gap in the ladies fashion market and decided to apply innovation and processes to the women’s fashion world by developing an online personal stylist written in artificial intelligence with the Universidad de Vigo and the Personal Shopper Team. They realised that great fashion Spanish brands are far away from being up-to-date in technologies, and those labels that have taken the step into process automation, barcodes or internet have grown much more that the ones who remained seated.