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Enterprise · Open For Business · 25 Jul 2013 · 16 mins listen
Leading up to the GE13, there were two companies who came up with merchandises out of the ordinary to create hype for their respective campaigns. One of it was the creation of cereal boxes that featured a caricature of the Prime Minister clad in a silver-colored, Iron Man-like suit holding up a spoonful of Honey Stars. This was actually a project concocted by Vern Lee, a copywriter with advertising agency BW Design and his two other friends.
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