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Enterprise · Open For Business · 19 Jul 2013 · 01:35 am · 17 mins listen
An entrepreneur is a special breed of businessperson who wants to own his or her own business. While many people dream of owning their own company and creating their own schedule, the entrepreneur path is not for everyone. A true entrepreneur sees the difference between a nice dream and a viable, money-making concept. Chris Yong was previously the Country Director for Courts Malaysia and the Marketing Director for IBM, Oracle and Microsoft. His experience of being in the corporate field gave him the knowledge and expertise of building a brand with great products and marketing it in the most compelling way. We spoke to Chris about making a personal transition from 21 years of being in the corporate world in branding and marketing to entrepreneurship.
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