CheeseDenim

Rough, tough, and just good ol’ fashioned ruggedness; jeans have been around since the days of gunslingers in the old West and are still a staple item in everyone’s wardrobe. However, commercial jeans just don’t cut it anymore and that’s where CheeseDenim comes in. Promising to deliver an authentic line-up of jeans with a signature touch, CheeseDenim has become increasingly popular among denim aficionados in Malaysia. We speak to Hasri Chie, founder of CheeseDenim, on what it takes to make real jeans, how jeans have endured the test of time, and the skill it takes to craft a good pair of denims.