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Enterprise · Open For Business · 5 May 2015 · 10:00 am · 17 mins listen
Nathan’s Famous, established in 1916 in Coney Island, USA, has made its Southeast Asian debut with the first outlet in IOI City Mall. Tunku Karldej Bahrin is the master franchisee for Nathan’s Famous sees a vacuum in the local market for hot-dogs, steering away from the recent burger hype. Will the risk of obtaining the franchise pay off and what are his strategies to grow this franchise for 2015?
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