Mojomore - Turning Metal Scrap Into A 7-Figure Online Furniture Business

Online shopping is such a convenience. You can buy food and groceries on Grab, buy diapers on Lazada, and shop for clothes from your favourite fashion brands, but does this consumer behaviour extend to furniture as well? That is something that today’s guest has banked on with her ecommerce business - Mojomore, a subsidiary of HVAC OEM manufacturing company TCW Group.

Founded back in 2020, Mojomore is an online furniture store selling Home & Living products made from industrial reclaimed metal and wants to be one of the top Home & Living products providers, but how realistic is that considering how competitive this space is online and without without a major physical presence for people to touch and feel their products?

We explore this, along with the journey so far, and how lucrative this business is with Mojomore Founder, Tan Wei Yi.