From Humble Beginnings to Global Ambitions: The Journey of Love, Bonito

Love, Bonito’s 14 Year Journey, Brick-And-Mortar Growth, And Tapping Into The Asian Diaspora

Starting out as a humble blogshop selling second-hand clothes in 2005, today Singapore-based e-commerce and fashion brand Love, Bonito calls itself the largest vertically integrated, omnichannel women's fashion brand in the region.

The direct-to-consumer brand was created with a commitment to accessible and thoughtful designs, specifically tailored for the Asian female demographic and is now present in multiple countries and exports to over 20 countries. In Malaysia, the firm now has 6 outlets, having recently celebrated their sixth and newest addition - the flagship store at The Exchange TRX.

In this episode of Open for Business, we speak to Dione Song, the CEO of Love, Bonito about the brand's journey from a humble blog shop to the largest vertically integrated omnichannel women's fashion brand in the region, Love Bonito's commitment to catering specifically to the Asian female demographic, the transition from an online focus to an omni-channel marketing approach, and their growth story ahead.

02:02 The Genesis of Love Bonito

03:06 The Philosophy Behind Love Bonito's Fashion

05:00 The Importance of Representation in Fashion

07:00 Dione Song's Journey to CEO of Love, Bonito

14:07 The Omni-Channel Approach of Love, Bonito

17:30 The Importance of Customer Data in Retail

20:12 Transitioning from Online to Offline Shopping

20:39 Creating Unique Offline Shopping Experiences

24:57 Expanding into New Markets

32:12 Love, Bonito’s Growth and Profitability

36:11 Future Plans and Trends in the Fashion Industry