Mobile Ad Tech Industry

The use of mobile devices worldwide has exceeded the use of computer. Consumer are highly dependent on smartphones and it has become a normal phenomenon for every second person to now turn to their smartphone the minute they wake up in the morning. Given this scenario, it comes as no surprise that mobile advertising has gained a lot of attention in recent times. And according to a recent report by Internet Advertising Revenue Report, digital advertising expenditure increased to $32.7 billion within the first six months of 2016, an increase of 19 percent from the same period last year, with mobile accounting for 47 percent of all digital ad spending, making mobile bigger than desktop. Gary Lin, CEO of Glispa Global Group talks about the mobile ad tech industry of 2016 and 2017.