What you want lah, Dei?

Taking Little India (Singapore) online doesn’t seem like an easy task, but Jay Varman and his team seem to have done it. Dei (Daily Everything Indian) is an online platform that connects retailers who deal with (especially Asian / Indian) household items with customers who want their goods delivered to their doorsteps. We talk to Jay about the logistics of running this platform, their Freshness Guarantee, and challenges of consolidating Little India on an e-commerce service.