Powering Through The Pandemic: Masala Wheels

Back in 2015 the founders of Masala wheels had an idea. They were going to jump on the food truck bandwagon that was sweeping the nation, except they were going to do it differently - they were going to add a bit of a social enterprise spin to it. They'd sell food during the day, and then at night they would distribute food to the urban poor. Fast forward to just a couple of weeks ago and COVID-19. How does a food distribution business supply food to the needy, and still remain profitable whilst trying to do the right thing? You pivot - and Power Through The Pandemic with #FoodWithoutBorders.