Handling the Heat in Stride
Ashraf Mohd Harun, Wok It
Wok It, famous for its ‘tapao’ style dishes in a box, is closing its main branch in Subang. But the company is putting a positive spin on the closure. In a series of social media posts, Wok It explained why they’re moving to a smaller space, and how the current F&B landscape allows for more transactions even without a big physical storefront. We speak to Wok It co-founder Ashraf about the challenges of running a big restaurant, moving forward, as well growing the brand by adopting new business techniques.
Produced by: Arvindh Yuvaraj
Presented by: Arvindh Yuvaraj
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