Chatting Cadbury and Continued Legacies

Not only is the ‘Cadbury’ brand associated with good chocolate, it also invokes a sense of nostalgia for us Malaysians. We speak to Nikhil Nicholas, the man with the best job in the world (Chocolate Category Manager of Mondelēz Malaysia), about Cadbury’s enduring legacy, localization of its chocolates, and how the brand evolves to suit new customers.