BFM 89.9

Podcast  >  Enterprise  >  Marketing Mojo  >  The Power of Purpose-Driven Marketing

The Power of Purpose-Driven Marketing

Sulin Lau, Regional Head of Marketing and Brand - SEA, Grab

07-May-24 11:00

The Power of Purpose-Driven Marketing

Discerning consumers today are increasingly seeking brands that align with their values and contribute positively to society. Progressive companies would have to adopt a purpose-driven marketing approach to navigate the dynamic business landscape as well as the expectations of consumers.

In marketing, it is important to focus on delivering meaningful social, environmental, and ethical values. By clearly defining and communicating a brand's purpose, companies can forge deeper connections with customers, foster loyalty, and differentiate themselves in competitive markets.

In this episode, we dive into the evolving landscape of purpose-driven marketing with Sulin Lau, Regional Head of Marketing and Brand for Southeast Asia at Grab. She unravels the strategies that have solidified Grab as a household name, emphasising the importance of a customer-centric approach in building brand loyalty and driving growth. She also shares how Grab navigates the challenges of a dynamic market through innovative tactics, fostering community engagement, and leveraging data-driven insights to maintain its position at the forefront of digital transformation.

Produced by: Carol Wong

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketstechnologyCorporatesmanaging

Tags:  marketingcmosmarketing technologymartechaiBrandfest

Play / Pause

Listen now : Marketing Mojo: Mario Braz de Matos, Flying Fish Lab

Today’s Shows

6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

Yeap Jun Rong, Market Strategist, IG International

7:15 AM

Morning Brief

7:30 AM

Morning Brief

Dato’ Prof. Dr. Ahmad Farhan Mohd Sadullah, Vice Chancellor, Universiti Putra Malaysia

7:45 AM

Top Story

Ng Sai Kit, Chairman of Malaysia Venture Capital and Private Equity Association

8:00 AM

The Breakfast Grille

Jazreel Goh, Country Director of British Council Malaysia

8:30 AM

Morning Brief

Nasrikah Paidin, Coordinator, Persatuan Pekerja Rumah Tangga Indonesia Migran (PERTIMIG)

8:45 AM

Morning Brief

9:00 AM

Opening Bell

9:15 AM

Opening Bell

Ong Chee Ting, Regional Plantation Analyst, Maybank Investment Bank

9:35 AM

People, Planet, Profit

10:05 AM

Open For Business

Jeremy Dev, Founder, Far Post Academy

11:00 AM

Marketing Mojo

Mario Braz de Matos, Flying Fish Lab

12:00 PM

Enterprise Explores

Dale Hardcastle, Global Head of Carbon Markets; and Shazrul Asari, Partner, Bain & Company

1:00 PM

The Breakfast Grille Repeat

Jazreel Goh, Country Director of British Council Malaysia

2:05 PM

Discovery Hour

3:05 PM

Beyond the Ballot Box

4:05 PM

Health & Living

5:00 PM

Top 5 at 5

6:00 PM

Inside Story

Talkback Tuesday

7:30 PM

Earth Matters [REPEAT]

9:00 PM

Bar None