Streamers Vs Influencers: Selling The Show

In Southeast Asia's fast-evolving digital marketing landscape, live streaming and influencer marketing have become essential tools for brands aiming to connect with consumers in meaningful ways. With the influencer advertising market in the region projected to reach over USD 1 billion by 2029, it is clear that the impact of these digital strategies is only growing. But what sets live streamers apart from traditional influencers, and why should businesses care?

We explore the unique roles of livestreamers and influencers in driving consumer engagement and sales with Kenneth Tan, the Co-founder and CEO of BeLive Technology. We also discuss the rise of "livestreaming e-commerce," a trend that is transforming how consumers shop online, particularly in Malaysia, where the blend of entertainment and shopping is redefining the retail experience. We explore the strategies that make content truly engaging and learn how businesses can leverage these powerful platforms to stay ahead in the digital economy.