Marketing Mojo: Kickstarting Branding Part 4
Lee Jia Ping
07-Mar-14 14:00
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The fourth in a series on Branding with the managing partner of the Listening Tree, Lee Jia Ping. Putting all the pieces together so that branding is coherent and integrated and the marketing clear. In this episode we look at the structures that need to be created to take the brand to internal and external audiences
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Tags: branding, strategy, business strategy, branding strategy
