Leveraging Star Power

For many years, celebrities from abroad and in Malaysia have increasingly ventured into business, leveraging their fame to launch successful enterprises across various industries. This trend highlights the significant impact of celebrity branding on consumer behaviour and market dynamics. As celebrities transition from entertainment to entrepreneurship, they bring established fanbases and media presence, but also face challenges like heightened consumer expectations and maintaining authenticity.

Today's discussion with René E. Menezes, President and Co-founder, Involve Asia will explore how celebrities shape Malaysia's business landscape, examining their strategies for success, and the broader implications for the industries they enter.