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Podcast  >  Enterprise  >  Marketing Mojo  >  Honesty Sells: Why Ethical Marketing is Good Business

Honesty Sells: Why Ethical Marketing is Good Business

Brandon Lee, Co-founder, Pandan Social

16-Apr-24 11:00

Honesty Sells: Why Ethical Marketing is Good Business

In this day and age where consumer awareness and expectations are higher than ever, the impact of responsible and ethical marketing on consumer behaviour has become a pivotal focus for businesses.

As brands navigate the complexities of marketing in a digital age, the practices of ethical marketing such as transparency, privacy, and integrity play critical roles in shaping consumer trust and loyalty. Besides, it also influences purchasing decisions, foster long-term consumer relationships, and drive the sustainability of businesses.

In this episode, we speak with Brandon Lee, the Co-founder of Pandan Social, on ethical marketing practices and its importance, as well as examine successful strategies and regulatory frameworks, and seek to highlight the benefits of adhering to ethical marketing standards in a competitive market landscape.

Produced by: Carol Wong

Presented by: Richard Bradbury

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Categories:  marketstechnologymanagingCorporates

Tags:  responsible marketingethical marketingmarketing

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