How is TikTok reshaping the way brands connect with consumers? In this episode of Marketing Mojo, we explore this and the rapidly growing world of shoppertainment (where entertainment meets commerce) with insights from Crystabelle Lau, Deputy Managing Director of VoxEureka, and Dashwini Ravi, General Manager at Vertixal.

We dive into TikTok's PACE framework and discuss how brands can leverage short-form video content to drive engagement, increase sales, and stay relevant in a competitive market.

Key Areas of Conversation:

- How TikTok’s unique blend of entertainment and commerce redefines digital marketing strategies.

- TikTok’s four distinct shopper personas and how brands can tailor content to reach them.

- How businesses can balance organic content and paid advertising for maximum impact.

- Strategies to optimise campaigns for major sales events like 9.9 and 11.11.

- Practical advice on using TikTok’s tools for sustainable growth and long-term success.

Tune in to discover how to harness the power of TikTok to elevate your brand and thrive in the age of shoppertainment!

Produced by: Carol Wong

Presented by: Roshan Kanesan

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Categories:  markets,  technology,  managing,  international,  culture

Tags:  shoppertainment,  digital marketing,  tiktok,  brand marketing,