Boycotts On Brands: Crisis or Opportunity For Growth?

In recent years, global boycotts have surged, with major brands like Starbucks, Disney, and Skechers facing increasing scrutiny. Social media has played quite a role in amplifying these movements, particularly in Asia, where local socio-political dynamics add unique layers to the conversation. In this episode, we discuss CARMA’s latest report on boycotts in Asia, exploring how businesses can navigate these challenges, manage their reputations, and turn crises into opportunities for growth. Jeremiah Rodrigues, General Manager of CARMA Malaysia & Philippines, shares strategies for building trust and fostering stronger connections with consumers.