The Resurgence of the Mobile Gaming Industry

Enterprise Explores the latest Gaming App Insights Report released by Adjust in collaboration with AppLovin. This report provides unparalleled insights into the mobile gaming landscape, specifically focusing on the Asia-Pacific (APAC) region.

Kapil Bonde, Senior Market Evangelist, Adjust, will share key findings from the report, including the rapid growth and potential of the mobile gaming market in APAC, with organic gaming app installs reaching a 48% share and session lengths averaging 35 minutes per session.

We’ll explore the trends shaping the industry, such as the surge in gaming app installs, the impact of generative AI on campaign optimisation, and the emergence of connected TV (CTV) as a performance channel for growth.

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